ICICI Bank Private Limited
ICICI Bank Limited is an Indian multinational bank and
financial services company headquartered in Mumbai. The bank has a network of 5500 branches and 15,589 ATMs across India.

Challenges
Limited Data Accessibility
Bank employees struggled to access crucial information quickly, with important data scattered across multiple systems and databases.
Lack of Comprehensive Analysis
The fragmented nature of data inhibited comprehensive analysis, making it difficult for the bank to gain valuable insights.
Limited Customer Visibility
Customer-facing employees faced difficulties due to limited visibility, hindering their ability to deliver personalized and efficient service.
Performance Tracking Challenges
The absence of a centralized system to track team performance metrics made it challenging for ICICI Bank to assess and optimize branch performance.
Our solution encompassed the following key features
Automated Report Updation
We automated the process of updating reports, saving time and ensuring accuracy.
Unified Reporting App
We developed a single, integrated app that showcased all the reports in an intuitive UI, providing easy access to crucial information.
Customizable Reports
Our solution allowed the option to showcase only necessary fields, ensuring that users could focus on the information most relevant to their roles.
Real-time Notifications
Users received timely notifications whenever reports were updated, ensuring they were always up-to-date with the latest information
Intelligent Dashboards
We developed intuitive dashboards that provided comprehensive and visual representations of key metrics, empowering managers with actionable insights.
Tale of Success
ICICI EXTENDS FIELD WORKFORCE OPTIMIZATION WITH URVA
Key Successes with URVA
In less than a year since deployment, the ICICI Bank team has experienced
8%
Increase in ROI
100%
Decrease in errors while scheduling reports
12%
Less Time taken by BMs to check reports
Benefits and Outcomes
Enhanced Efficiency
Bank employees experienced improved productivity and efficiency, with automated processes, streamlined workflows, and centralized data access. Informed
Decision-making
Comprehensive reporting and real-time insights empowered managers to make informed decisions, optimize resources, and improve branch performance.
Improved Performance Tracking
The centralized system provided accurate and up-to-date performance metrics, enabling ICICI Bank to track, measure, and optimize team performance effectively.
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