Marketing. You got the lead. Then nobody replied.
Your campaign brings in a lead. It waits for an owner, nobody writes back, and the customer buys somewhere else. Walk through one campaign and see where URVA helps.
✓ Captured
Customer A
Replied to Festive offer
No reply
Owner —
Nobody wrote back
× Gone
Customer A
Lead lost
Day 1 Before the campaign
First, who's reading? Pick the one closest to you.
Pick one and the page follows you.
Day 1 Your teams
Which teams report to you? Pick every one.
The campaign on this page follows the teams you pick.
3 teams picked.
Day 1 One campaign
One campaign, start to finish. Does this happen to you?
Go step by step. Say yes to the ones you know, and see how URVA changes each one.
Campaigns · Day 1
The offer is ready. Which message goes out?
Each team writes its own version, and some go from personal phones.
Does every customer get the message you approved?
With URVACampaigns go out on approved WhatsApp templates, now or scheduled.
send cal Day 1
Campaigns · Day 2
Replies came in overnight.
They sit in one person’s inbox, and most wait until someone gets to them.
Does someone pick up every reply?
With URVAReplies go to your team’s queue, and the answer goes out from your official number.
replies cal Day 2
Lead desk · Day 3
“Interested” replies need a salesperson.
They’re shared on a spreadsheet, and some never get an owner.
Does every lead have an owner the same day?
With URVALeads come into Sales and are assigned by your rules.
owner sal Day 3
Lead desk · Day 5
Nobody has called the lead back.
By now the customer has asked someone else.
Do you know which leads are waiting?
With URVAReminders and nudges go to the salesperson, and the manager sees what’s overdue.
nudge sal Day 5
Campaigns · Day 10
A salesperson sends last month’s offer.
The customer gets a price you’ve stopped offering.
Does everyone share the current material?
With URVAApproved templates and documents sit in one place for every team.
old cal Day 10
Both teams · Day 30
Month-end. Someone asks what the campaign brought in.
It’s put together from inboxes, spreadsheets and calls.
Can you show what happened to the leads?
With URVALead volume, ageing and conversion are on dashboards, and every reply stays on record.
result all Day 30
6 steps in one campaign. Start with Day 1.
Where your campaign points
Customer Interaction Management
Campaign replies and customer chats from official numbers, on record.
Say yes to a step above
Explore Customer Interaction Management →cim cal
Sales Force Automation
Leads assigned, followed up and tracked to conversion.
Say yes to a step above
Explore Sales Force Automation →sfa sal
Day 3 Follow one case
Follow one case. See it come back to your desk.
Pick a case. Tap each stop to see who owns it and what happens next.
A campaign send
Runs on
Stop 1 · Your desk
A campaign starts on your desk
Who owns itYou, or your campaign manager.
What arrivesThe offer, the customer list and an approved template.
What happens nextSet it to go now or at a scheduled time.
0|Your desk
Stop 2 · Customers
It reaches your customers
Who owns itYour customers.
What arrivesThe offer on WhatsApp, from your official number.
What happens nextSome of them write back.
1|Customers
Stop 3 · Campaigns team
The team answers the replies
Who owns itThe campaigns team.
What arrivesEach reply, in the team’s queue.
What happens nextSomeone picks it up and answers.
2|Campaigns team
Stop 4 · Your desk
Back on your desk
Who owns itYou.
What arrivesEvery reply, on record with the customer.
What happens nextSee who answered, and what was said.
0|Your desk
Based on how URVA Connect handles campaigns. Your own steps may differ.
A lead from a reply
Runs on
Stop 1 · Your desk
An interested reply reaches your desk
Who owns itYou, or your lead desk.
What arrivesA customer who asked about the offer.
What happens nextIt becomes a lead in Sales.
0|Your desk
Stop 2 · Salesperson
A salesperson gets it
Who owns itThe salesperson.
What arrivesThe lead, assigned by your rules.
What happens nextCall the customer back.
1|Salesperson
Stop 3 · Customer
The follow-up keeps moving
Who owns itThe salesperson, with the customer.
What arrivesReminders for the next call or visit.
What happens nextEach outcome is saved on the lead.
2|Customer
Stop 4 · Your desk
Back on your desk
Who owns itYou.
What arrivesThe lead’s stage, and what converted.
What happens nextSee the campaign’s leads on the dashboard.
0|Your desk
Based on how URVA Sales handles leads. Your own steps may differ.
Day 30 Your next campaign
Bring your campaign plans into one conversation.
We'll start from what you picked here: your teams, the steps you know and the routes they point to.
Your next campaign
Day 1
You
Head of Marketing
Teams
Campaigns
Lead desk
Steps you know
None yet. Say yes to steps in the campaign.
Routes to explore
Customer Interaction Management
Sales Force Automation